Why Are We Offering This Course for Free?
At GoForth Institute, we believe that quality business education should be accessible to all. By transitioning from a paid model to a free, open-access platform, we're removing financial barriers and empowering entrepreneurs everywhere to succeed.
About the Course
GoForth Institute's 100 Essential Small Business Skills™ Program is a free, self-paced online course crafted for entrepreneurs eager to build and grow successful businesses. Through engaging video lessons, an extensive e-textbook, interactive worksheets, and practical exercises, learners will develop a solid foundation in entrepreneurship. This program empowers individuals to transform their passion into a thriving enterprise, providing the tools and knowledge necessary to navigate the complexities of small business ownership.

Master the Core Areas of Small Business Management
Financial Planning & Accounting Human Resources Management Legal Compliance Operations & Strategic Growth Business Planning

What's Included?
70 short training videos (most 5 minutes or shorter) presented by experts in all subject areas 650-page comprehensive e-textbook Interactive worksheets and exercises Quizzes to test your knowledge Business plan development tools
Curriculum
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1
Welcome! 100 Small Business Skills
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Welcome! 100 Small Business Skills
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Introduction: Lesson 2
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2
Preparing for the Journey
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What is Entrepreneurship?
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Entrepreneurship Myths
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Pros and Cons of Entrepreneurship
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Marshalling Resources
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3
Ideas and Opportunities
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VPMF Test
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Creativity
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Idea Sources
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4
Developing Customers and Understanding Your Competitors, Industry and Business Environment
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Customer Development
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Competitive Analysis
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Industry Analysis
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Business Environment
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5
Design it First: Establishing Value, Creating Models
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Design it First: Establishing Value, Creating Models
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Business Model Canvas
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6
Going Lean: The Lean Start-Up Movement
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Lean Start-up
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Build, Measure, Learn
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Interviewing Customers
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7
Sizing It Up: Can I Make Money At This?
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The Importance of Your Financials
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Estimating Sales
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Estimating Costs
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Break-Even Analysis
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Record-keeping, Billing, and Collections
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Working Capital and Cash Flow
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Income Statements and Balance Sheets
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Ratio Analysis
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8
Get Selling! Marketing Strategies That Work
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Marketing Plan
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Finding Your Ideal Customer
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Marketing Strategy
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Branding
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Quotations, Sales Proposals, and Negotiating
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9
Building Your Team
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Building Your Team
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Managing Your Small Business
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Corporate and Organizational Culture
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Planning, Controlling, and Leadership
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Hiring the Right People
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Termination
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Compensation
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10
Choosing A Location
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Location, Location, Location!
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Location Grid
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Rent, Lease, or Buy?
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Home Office Considerations
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11
Running a Great Business: Operations Management and Strategic Growth
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Customer Experience Defined (CX)
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Operations Process
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Managing Quality
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Managing Productivity
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The Five Whys
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Ready, Set, Grow!
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12
The Legal Side of Small Business
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Legal Forms of Organization
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Considerations for Indigenous Entrepreneurs
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Business Names
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Intellectual Property Protection
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Legal Considerations for Small Business Owners
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13
Funding Your Venture
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Build a Financial Plan
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Funding Your Venture - Equity
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Funding Your Venture - Debt
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Elevator Pitch
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14
Colouring Within the Lines: Government Compliance
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Paying Taxes
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Organizing Records
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GST/HST Filing
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Input Tax Credits
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Being an Employer
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15
Paths to Business Ownership
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Buying an Existing Business
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Franchising
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Starting a Franchise
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Family Business
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16
Social Entrepreneurship
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Social Entrepreneurship Defined
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17
Closing: Here's To Your Success!
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Congratulations!
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Unlock Your Business Potential Today
Join our program to gain the essential skills and knowledge needed to succeed in small business management. Take the next step towards building a successful enterprise!